Saturday, April 9, 2011

Audience Research

For our target audience , we carried out a group interview to find out which age groups are more interesting in watching films of the slasher/horror genre. The result was that mostly young adults tend to watch movies of the genre.
It is particularly true that we are also in the age group (age 15-21) and so we were able to relate this to our own personal preferences as well. Lastly , we were able to create a media product very similar to what we(as an audience) would also enjoy and like.
Also during the interview we also noticed that young teens and people in their early twenties were actually not irritated/annoyed/bored throughout the movie but they themselves wanted to sustain the "frightening feel".
Although most teens enjoy movies of the horror genre but there are still some older people(middle aged etc) who still enjoy the movies of the slasher genre to date.
Below is the result of our interview:

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